BOYS CLUB COLLECTIVE —

Conceptual on-going passion project for a modern female focused publishing/media brand. Targeted towards all who identify as female or non-binary.

Problem: The publishing space for female focused content is still very antiquated. Publishers continue to highlight quintessential feminine stereotypes via millennial pinks and teals, soft shapes, and delicate silhouettes. I.e. “Shrink it and make it pink.” Many modern females are becoming more androgynous and gender fluid every day- shopping in men’s departments, scouring the internet for unisex footwear… while searching for stories featuring empowered women who are shattering the status-quo.

Solution: Create a space to market unisex, gender-fluid and essential products, while giving the female voice a platform to empower all women — cis, trans and non-binary.

“WELCOME TO THE BOYS CLUB… LADIES.”

PRINT

Magazine cover logo exploration

SOCIAL

LOGO DEVELOPMENT

BRAND KIT