“Reebok’s New Class of Creatives... Welcome to the Club.”
Tasked with making the Reebok Club C silhouette the sneaker of the summer, my team set out to create a 360º campaign. Producing a 5-part video series featuring 4 talent, banner media, social amplification and a NYC event… we created the most successful program for Reebok that year.
I art directed and led the creative strategy for the entire program from ideation to execution. In pre-production I curated talent, drafted video storyboards and treatments, location scouted, and determined program rollout schedules. On shooting days I partnered with with our DP, Director, stylists, HMU and Art Department to direct our vision. To wrap the campaign, I co-produced our event in NYC and designed all aspects in venue.
VIDEO
Event Flyer + Banner media
300x600
970x250
1600x400
400x200 Mobile
300x250 Mobile
Reebok Club C, New York Event, June 2019
